An explainer video is a short animated video that explains or gives the introduction of business, company, project or website. Explainer video uses visuals that attract the viewer’s attention quickly.
The average attention span of an internet user is eight seconds. In easy words, when someone visits your website, blog or social media profile, you have about 8 seconds to quickly explain your business or idea before they get distracted!
That’s where explainer videos come in very handy, not only they are attractive enough to grab your viewers’ attention, but they also show information in a compelling way that will keep them easily engaging.
Conversions are the primary goal of any marketing campaign. So why not take advantage of the fact that up to 74% of people are more likely to buy a product if they saw your explainer video first?
The right explainer video will combine dedicated target insights, a catchy narrative and modern characters for maximum conversion results.
People like video because it is an easier way to receive information about a product or your business. The brain processes graphics 60,000 times faster than any written text. Today people have less time but they want more information. Video is a fast and efficient solution that works.
Google loves videos, that’s why video contents rank better in the google search results. Actually, videos are 53 times more likely to rank on the giant search engine such as google than plain text.
On top of that, having an explainer video can help even your ranking is 0, Awesome!
If your website has a high bounce rate, it means your SEM efforts are not converting. Users are visiting your website or profile but they are not staying there.
As you know videos include motion, graphics, and voice, which are an awesome engagement tool. which reduces bounce rates on your site, which means visitors will be actually exploring your site.
Try it yourself: add your explainer video to your landing page and enjoy great results in no time.
Videos are easy to upload and easy to share! Maybe that’s why 92% of mobile users share videos with others. Sharing not only means that your voice will be amplified, but the links generated will also improve your SEO results in search engine.